As human beings, we have always looked for things to burn, right from the time we have discovered fire.
Keeping things burning is as reassuring today as it was during the caveman times, where Mr.Caveman needed fire to keep away the wild animals.
So what do we do?
We keep burning things, and looking for things to burn, be it the endless running of billboards in cities, running factories to churn out more than we need, or to pillage and plunder the earth in search of oil, ores or other resources.
When will this stop?
When people see the big idea behind the little things they do, and realise that humans are the biggest most dangeous animal there is, and that total security is an illusion in itself, a self perpetuating myth feeding on insecurities of the fearful.